NO, it does not. I am white, I dont go in the sun much, but I do notice the times I do get some color, I feel like and get complimented from friends etc that I look healthier. Make up does the same thing, pale white make up makes someone look ill, anemic.
So sun if you like, or simply a tiny bit of blush or foundation whatever is your norm will make you look less pale as to look less anemic, * Im not saying you are, its just how people look who are white as a ghost.
Now, too, realise we are suppose to get some sun each day, the sun provides vit a I think it is, natuarally occuring, so direct sun with no sunscreen is necessary and should be done each day, it doesnt have to be at noon, just when the sun is out. Take a walk whatever.
Burnt is bad, I just burn now too if I stay too long.
Keep putting water and then lotion on that burnt skin and leave it alone so it will peel all by itself do not pull any skin, this is how you can get scars and facial discoloration even more ok. 15 min a day is good.
I am so pale, I wish I was born with more coloring from my dad than my mom, moms pale too, dad just had a natural shade darker, so much healthier looking!!